Ban Bossy

One of my favorite childhood memories is having family dinner every single night. We would talk and laugh around the dining room table. It wasn’t unusual to find one of our two poodles climbing on the table while we were putting food out or my little sister climbing on her chair to make an announcement to make sure that we were listening to her. We used to call her the b-word, bossy. Tonight, I had dinner with my mom and sister and told them about the Ban Bossy campaign. We decided that Rebecca had really been exhibiting executive leadership skills at a young age.

The Ban Bossy campaign was started by Facebook COO and Lean In founder Sheryl Sandberg, former secretary of state Condoleezza Rice, and Anna Maria Chávez, the CEO of the Girl Scouts of the USA. In a recent Girl Scouts study of girls age eight to seventeen, one-third of girls who said they didn’t want to be leaders attributed their hesitancy to a fear of being disliked by their peers.  One of the statistics in the campaign shows that, “The confidence gap starts early. Between elementary and high school, girls’ self-esteem drops 3.5 times more than boys.” I don’t think that it is so much about banning a word, but more, about changing how girls think that they will be judged for speaking up and being leaders. The campaign states, “When a little boy asserts himself, he’s called a ‘leader.’ Yet when a little girl does the same, she risks being branded ‘bossy.’ Words like bossy send a message: don’t raise your hand or speak up. By middle school, girls are less interested in leading than boys—a trend that continues into adulthood. Together we can encourage girls to lead.”

Here is more information about the campaign:

Ban-Bossy-Quote-Graphic_Jennifer-Garner1

Illustrative_Bossy

Illustrative_Heroes

Quote-Graphic_Condoleezza-Rice

Ban-Bossy-Quote-Graphic_Beyonce

michelle-obama-quote-graphic1

You can find the full campaign here.

What do you think? Like all campaigns, there has been some disagreement. I’d love to know your opinion!

Build Your Personal Brand On LinkedIn: LinkedIn Opens Its Publishing Platform to Users

I originally wrote this for the Likeable Media blog.

personal-brand-linkedin

Image

The world’s largest professional network, LinkedIn, has opened its publishing platform to a select group of its 277 million members with plans to expand the capability in the near future.

In today’s official announcement, LinkedIn’s head of content, Ryan Roslansky, stated that the move will provide members with “a powerful new way to build their professional brand” on what he calls, “the definitive professional publishing platform.” This user generated content will be published to the member’s profile, subsequently disseminating the information to their network and followers. LinkedIn will then use its vast amount of user data and post engagement to, with an algorithm, distribute the articles to a wider viewership. Before today, the ability to publish long-form posts was limited to members of the popular and prestigious Influencer Program, which includes individuals influential within their industry, such as Richard Branson, Bill Gates, Martha Stewart, and our own Dave Kerpen. Now, talented authors who write posts that are highly engaging may be able to join these ranks without being, say, a Fortune 500 CEO or the President of the United States.

The main point of differentiation between this publishing platform and others, including WordPress, Facebook, and Pinterest, is that LinkedIn is directly tied to a professional identity. This change, along with the acquisition of Pulse, is indicative of the LinkedIn team’s larger mission of helping professionals. This expanded democratization of thought leadership is certainly a giant leap toward that goal. With its publishing platform, LinkedIn is democratizing thought leadership by providing a new and unique outlet for people to build their personal brand, share advice and insights, and be regarded as an industry expert.

So what are you waiting for? Start writing.

What are your thoughts on LinkedIn opening up its publishing platform? Share below.